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Answer to Your #1 Question About Online Marketing

I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme.? A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]

The #1 Google Ads Metric That Determines Your Long-Term Success

With all the metrics available in a Google Ads campaign, did you know that only one of them is responsible for your campaign success or failure?? It's hard to believe, but it's true.? If this one data point is superior than your competitors then you will dominate your market. Can you guess which one?? Is [...]

2 Google Ads Lessons Learned from a Recent Running Injury

Recently, I started to feel pain in my Achilles tendon while running.? Like most runners, I ignored it.? I just kept right on running like there was nothing to worry about.? That is of course until that fateful day when my Achilles was too sore to walk normally without pain.? When you can't walk, then [...]

Google Ads: How Much Should You Spend?

Google Ads is one of the most powerful advertising platforms for small businesses. When we speak with potential clients and host webinars about Google Ads, one of the most common questions we?hear?is: How much should I be spending in Google Ads? That's a great question and there are really 2 answers to this question... First, [...]

[Google Ads Case Study] 5 Steps to Boost Conversions by 41% While Cutting Costs 33%

When I was reviewing one of our client's accounts in Google Ads (formerly known as AdWords), I started to notice that our client was consistently generating more conversions at a lower cost per conversion. ?When I took a closer look, I was pleasantly surprised to see conversions were up 41% and cost per conversion was [...]

10 Google Ads Challenges for Small Businesses and How to Overcome Them

Harnessing the full potential of Google Ads (formerly Google AdWords) is easier said than done, especially if you're a small business owner who is new to online advertising. But make no mistake -- overcoming the challenges of using Google Ads is more than worth your while. Cultivating effective ad campaigns requires research, optimization and a [...]

3 Key Factors to Be Successful With SEO

I have a distinct memory in high school when one of my friends held up a wrapper that had the company's website printed on it and we all thought it was so funny for a company to have a website.? I mean, what was the point?? Who was going to visit a company's website? Granted, [...]

By |March 28th, 2021|Categories: Search Engine Optimization, SEO|

SEO Audit Checklist: 17 On-Page Factors to Boost Your Rankings

Over the years, we've conducted hundreds of search engine optimization audits. And in the process, we've found that the vast majority of websites have several problems preventing them from ranking well in the search engines. So, I thought it would be helpful to provide a list of several of the factors we review when auditing [...]

The Difference Between Google Ads Search and Display Networks

To be blunt, it's easy to waste a large?percentage?of?your advertising budget?in Google Ads (aka Google AdWords).?Google has designed the Google Ads platform with advertising professionals and analysts in mind and therefore choosing the correct setup for your campaign's goals is often tricky. That is to say, one seemingly innocuous setting can throw off?an entire campaign. [...]

3 Reasons Why Your Website Is Not Converting Traffic Into Sales

In business, every position has a defined role. ?Salespeople sell. ?Customer service ensures customers are happy. ?The product development team improves the product. ?And the list goes on and on... But what about your website? ?Have you clearly defined the role of your website in your business? I would argue your website is simply another [...]

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