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Search Engine Optimization

The 16-Minute SEO Audit

With SEO, the devil is in the detail. And if you're familiar with SEO, then you know there are unfortunately a lot of details! That's why you must use a checklist to pinpoint problems preventing your website from ranking high in Google.? It's simply impossible to remember every little detail if you try to wing [...]

Answer to Your #1 Question About Online Marketing

I recently reviewed a survey we conducted, where we asked small business owners this question: "What's your #1 question about online marketing?" As I combed through the questions, I realized there was a common theme.? A lot of the questions focused on the one thing to do, or the one tactic to use to get [...]

3 Key Factors to Be Successful With SEO

I have a distinct memory in high school when one of my friends held up a wrapper that had the company's website printed on it and we all thought it was so funny for a company to have a website.? I mean, what was the point?? Who was going to visit a company's website? Granted, [...]

By |March 28th, 2021|Categories: Search Engine Optimization, SEO|

SEO Audit Checklist: 17 On-Page Factors to Boost Your Rankings

Over the years, we've conducted hundreds of search engine optimization audits. And in the process, we've found that the vast majority of websites have several problems preventing them from ranking well in the search engines. So, I thought it would be helpful to provide a list of several of the factors we review when auditing [...]

Top 7 Ways to Get Traffic to Your Website

What’s the best digital marketing tactic for driving new prospects to your website? I’ll give you a hint - No matter which tactic you’re thinking of right now, you’re wrong… One Tactic Alone Can Never Be the Best Sure, one tactic will likely be better than others for your business, but that doesn’t mean you [...]

2 Questions to Find Your Best Sources of Website Traffic

With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website. ?There's SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, email marketing... Sorry, my hand cramped up trying to type up all the options. :) My point is, there's a lot to evaluate and determine what's [...]

The SEO Blueprint That Every Business Should Use

Every week this year I've been talking 1-on-1 with business owners, marketing managers, and marketing consultants about their SEO strategy. My key takeaway? There is still a lot of confusion out there about SEO. Here are just a handful of the frequently asked questions I hear: Where should I start if I'm new to SEO?What [...]

By |February 18th, 2021|Categories: Search Engine Optimization|

How Much Does Local SEO Cost?

There's a common misconception that search engine traffic (aka SEO traffic) is free. ?That's primarily due to the logical comparison against search engine advertising, which is obviously not free. ?With search engine advertising, you'll pay for every click on your ad. ?With organic SEO traffic there is no cost for clicks to your website. ?Hence [...]

By |February 7th, 2021|Categories: Search Engine Optimization, SEO|Tags: |

How To Track Phone Calls Without Sabotaging Your SEO

During one of my recent SEO webinars, there was one question that kept popping up: "How do you track phone calls from your SEO campaign?" Since this is such an important topic I'm going to answer this question in this?article. ? Even if you're already tracking your phone calls, I urge you to read this [...]

How SEO Is Like an Old Nintendo Role-Playing Video Game

This should give you an idea for my age. ?I'll never forget how excited I was when Santa finally answered my brother's and my wishes with a brand new Nintendo NES box. ?I rotated between Mario Brothers and Duck Hunt daily, and then eventually, I got hooked on a role-playing game called "Dragon Warrior." I [...]

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